PRODUCT DISPLAY PRIORITIZATION POLICY

1. Purpose and Scope

This policy sets out the principles and criteria used to rank, prioritize, or limit the display of products on cophiefashion.com, operated by COPHIE.

COPHIE aims to provide clear product information, help customers find suitable products, and ensure transparency in the presentation of information on the website.

2. Criteria for Prioritizing Product Display

Depending on the actual features available on the website, product display order may be determined based on one or more of the following criteria:

2.1. Relevance to Search Keywords

When customers search for products on the website, search results may be ranked according to the relevance of the search terms to product names, descriptions, categories, styles, colors, sizes, and other related information.

Products whose information is more relevant to the search query may be given higher display priority.

2.2. Product Availability

Product availability, inventory levels, and the ability to supply a product may affect its display.

In-stock products or products that can be supplied may be prioritized over out-of-stock products, depending on the website’s features and display settings.

2.3. Customer Interest and Transaction History

Where the website collects and uses relevant data for this purpose, customer interest in products, product views, or transaction history may be used to help rank and recommend products.

Any use of personal data, where applicable, will be carried out in accordance with COPHIE’s Personal Data Protection Policy and relevant laws and regulations.

2.4. Customer Ratings and Feedback

If the website provides product review functionality, customer ratings and feedback may be used as reference criteria when displaying or recommending products.

Ratings and feedback will be handled in accordance with COPHIE’s relevant policies and applicable regulations.

2.5. Number of Successful Orders

Where relevant data is available, the number of successful orders or product sales volume may be used to help assess customer interest and determine product display order.

2.6. Geographical Factors

The customer’s delivery area or delivery address may be considered when necessary to determine product availability and suitable delivery methods.

COPHIE will use geographical information only to the extent necessary to supply products, support delivery, or provide related functions.

2.7. Delivery and Payment Methods

The availability of delivery services in the customer’s area, supported payment methods, and related conditions may affect the product information or purchasing options displayed.

2.8. Paid Advertising or Paid Display Prioritization

If COPHIE implements advertising campaigns or paid product display programs, advertisements or products given priority through such arrangements will be appropriately identified or disclosed so that customers can distinguish them from ordinary search results.

Any paid display prioritization, where implemented, will comply with applicable laws and regulations.

2.9. Other Criteria

COPHIE may use other appropriate criteria to organize product displays, improve the shopping experience, or support website operations, provided that such criteria comply with applicable laws and published policies.

3. Selecting and Adjusting Display Criteria

If the website provides functionality that allows customers to select or adjust display criteria, customers may use the available options on the website interface, such as:

  • Sorting products by price from low to high or from high to low.
  • Filtering products by category, size, color, or other available attributes.
  • Selecting other filters or search options supported by the website.

The available options depend on the features actually implemented on the website. Customers may change their selections while browsing to find products that better meet their needs.

If the website does not provide functionality for selecting or adjusting these criteria, products will be displayed according to the system’s default sorting method.

4. Principles of Transparency in Product Display

COPHIE aims to present product information clearly and consistently, helping customers make purchasing decisions based on the information provided.

The display order of products does not constitute an absolute guarantee of a product’s quality, suitability, or superiority over other products.

Customers should review detailed product information, prices, availability, and relevant terms before placing an order.

5. Policy Updates

COPHIE may update its display criteria and methods to reflect website features, operational needs, and applicable legal requirements.

Any updates will be published on cophiefashion.com for customers’ reference.

This policy takes effect from the date of publication on the website.